Coca-Cola Lounge
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Coca-Cola Lounge
The Project
Located inside the American Dream Mall in East Rutherford, New Jersey, the Coca-Cola Lounge brings an immersive brand experience to the second-largest shopping mall in the United States. Designed around Coca-Cola’s signature red, the lounge hosts events, beverage tastings, food pairings, and interactive digital experiences that give guests a new way to experience the brand.
KMDI helped bring the bold visual identity to life through custom architectural features finished in Coca-Cola’s signature high-gloss red.
KMDI Solutions
KMDI fabricated several custom elements throughout the lounge, including the storefront soffit and cladding, vending wall, media wall, and bubble wall cladding. KMDI successfully captured the brand’s essence using a vibrant, high-gloss red, helping translate Coca-Cola’s recognizable identity into a cohesive, immersive environment.
The result is a bold, visually connected space that brings the Coca-Cola experience to life through more than just signage and graphics.
