Beauty Brands – the challenge for the client was to create this 24’ long fascia element and then effortlessly repeat this to multiple locations. Traditional stud and gyp construction presented numerous problems, not the least of which was weight, lack of construction consistency, and a tremendous amount of intrusion in operating locations along with a lot of dust and debris to clean up. This traditional method would take 4-5 days to complete. The MicroLite! solution is to fabricate three sections that seamlessly lock together and because it only weighs 30 pounds, it can be suspended from the existing T-grid and it takes only two hours for a crew of two to install. In addition, the consistency is extraordinary to match the brand identity the client wanted to create.